EMAIL MARKETING

This is the use of email in marketing communications or the use of an email newsletter to drive traffic to your site.
It is also known as the art and science of making money online without a website”!

It could be:

1. Sending promotional emails to acquire new customers or to encourage existing customers to buy again

2. Sending messages to enhance the customer relationship

So many businesses adopt the use of email marketing because:
-It is much cheaper to send email than any other forms of communication
-It aids delivery of your message to the people (unlike a website, where the people have to come to your message)
-It has proven to be very successful if done rightly

Your Own email address:It’s easy to get one now। You can get a free one from Google at google.com or Yahoo at yahoo.com

What is email list?
An email list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list". Acquiring quality opt-in addresses is key to email marketing success though building a high-quality mailing list is hard work. Truth is, money is in the list. You must know that you have a relationship with the owners of each of those addresses. If you manage the relationship well, that address will become a more valuable part of your list, but if care is not taken, you could kill any chance for a rewarding relationship between you and the subscribers. On the other hand, if you prove yourself worthy to your list, you could look forward to many happy years together. Never add an address to your database unless you have the owner's explicit permission to do so.

HOW DO YOU BUILD A LIST?
These are few of the numerous ways to build an opt-in list।
1) Write Articles - This is a very good way for establishing yourself as an expert in your field and getting traffic to your site। it is a very effective tool for building your opt-in list। All you need is put a link to your newsletter subscription in the byline of the article and submit to article submission sites, directories, and ezines.Here, the readers already see you as an expert. They will think of you as a knowledgeable individual and someone they can trust before they even join your list
2) Quality Content -Quality content will enhance the trooping in of visitors। Many of who will subscribe to your newsletter। Your list will grow naturally and so will your search engine rankings, which will bring even more visitors who can join your list। It will eventually turn into a list building, money making cycle।
3) Free Newsletter - Offering a free newsletter from your website is an effective tool in building an opt-in list। It is one of the best strategies for building trusting relationships with your list.Pack your newsletter full of useful information, free resources, tips, tools, and anything else your subscriber list will be interested in.
4) Make It Easy to Subscribe –There must be an easy way for subscribers to subscribe to your newsletter sign-ups। You can put a simple form on the top part of the left hand column of your websites home page, and all other pages, if possible.Put like two sentences telling them why your newsletter would benefit them, and have a way for them to add their email address and name below it. This simple form will bring in a lot of your subscriber list.
5) Forums -Participate in forum discussion related to your particular business.Make sure you post and put a signature line under your post, which is where you can put a link to your subscription information.
6) Write an E-book -Internet marketers are always looking for freebies to give away on their websites, as bonuses for purchases, you can write an e-book and let other marketers on the internet give it awayThe e-book doesn't have to be anything too elaborate; you can just make it a collection of your best articles, business tips, and business resources। Of course, you will put links to your newsletter subscription and website. Then, give it away, and watch it turn into a viral list building machine.

How do you make money from your LIST?
Step one: Find a market। Getting to know the need of a set of group or people or solve a common problem
Step two: Find a matching product or service for the market. This means you have to find solution to the problem you have discovered
Step three: Contact your prospects with the exciting news of what you have for them with your enticing sales copy
Step four: Ask them to pay for what they want that you sourced for them